The fact that they are still around says a lot. Banner ads have been a reliable way for companies to amplify brand awareness since the beginning of the digital advertising era. Marketing professionals have many options to connect with their audiences in today's advertising industry. Display ads can be banner ads, interstitial ads, or video ads. Kind of like how a square is technically a rectangle but not the other way around. The most important thing to note to differentiate the two is that banner ads are a subcategory of display ads. Keep in mind that the terms banner ad and display ad are often used interchangeably in the advertising industry, though they do have minor differences. Before we get into banner ad sizes that perform well, let’s set the foundation.īanner advertising refers to ads being displayed using rectangular sizes that stretch across the top, bottom, or sides of an online platform-or sometimes right in the middle, as in, say, a social media platform newsfeed. Once you familiarize yourself with different banner ad sizing requirements, your business will have a competitive advantage in today’s banner ad market.
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